KRAŠ VIC redesign

Here’s a little job that we get through the competition so we are very proud of it! A brand that is on the market for decades, it was not easy to redesign. Beside redesign, the task was also to design packaging for brand new products.

Competition in the field of snacks is enormous and ruthless and to attract attention on the shelf is not easy. When designing, we wanted to create a striking logo, use colors that are not common and primarily use the brilliant color of silver foil in which the product is packaged and thus attract the attention of consumers.

Within the range we have sub brand Mali, which is intended for the kids, but of course, not only for them. On sub brand, logo VIC got eyes, with photos of the product and the taste inscription makes one happy, smiley face.

Try the new and the old VIC products because while working on this project, we are again convinced how great they are!