PackagingDukat d.d.

The challenge – simplicity in the surfaces

The Brzo&Fino product line, a range of high quality dairy products for cooking, was expanded in combination with complementary dishes.
The task was to design a simple line of packaging for semi-prepared pasta dishes. The packaging was designed with many open surfaces and with minimal use of natural colours inspired by the appearance and flavour of the product. The ease of preparation of the meal was a key motive in designing the packaging and the packaging appearance reflects this. The combination of written typography and a strong contrast of beige and black was used to appeal to the mainstream target consumer.

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