Campaign JGL
When we approached the project for the client JGL, the task was not only to create another marketing campaign, but to create something special, something that would inspire and touch the hearts of our audience. Our challenge was to create a campaign that would truly communicate the message of self-acceptance and inner happiness, while also presenting the product in a way that would capture attention and remain ingrained in memory.
Through our work on this project, we explored the depths of the female mind, discovering that true happiness lies within each of them. Our creative vision manifested through wordplay containing women’s names, creating powerful messages of confidence and acceptance.
The visuals we created depict women in various life situations, easily recognizable and inspiring. With a style that exudes fashion and trends, we attract attention and encourage brand identification. The color palettes are carefully chosen and inspired by product packaging to create a harmonious whole that stands out and is memorable.
Our communication is always positive, encouraging, and genuinely authentic. This is not just a campaign, but a story that promotes women’s right to choose, beauty in diversity, and the strength of self-acceptance.
“Be happy with yourself” – because true beauty comes from within.
