Packaging Dukat d.d.
Dukat Brzo&Fino is always there for all cooks – both experts and beginners – whether to offer first-rate products, give advice, share recipes, or help in the kitchen while cooking. That is how they came to the idea to supplement their range of dairy products for cooking with complementary frozen vegetable products. Our task was to design a series of packaging for frozen vegetables recommended by Brzo&Fino. Our primary idea was to put served vegetables, which entice us with their freshness (since they are freshly frozen), in the foreground of the packaging. We achieved uniformity in the product line by always serving the vegetables in the same bowl and using a consistent darker earthy tone for the background, which gives the feeling of freshness and naturalness to the products and complements the colours of the vegetables.
