Campaign Mar Mar
For our century-old brand, we were given the task to create a campaign that will bring the brand Lipa Mill closer to kids, address them in their language and point out the huge number of different covers and collections they have to choose from, and encourage them to start buying notebooks by themselves. The idea was to create a video that will draw them into the Lipa Mill world with its variety, music and dynamics. Place where they can choose the covers they like the most from a large number of collections and encourage them to create their own style. Intensive communication was also established on social networks in the period before the beginning of the school year. And for parents, so they don’t feel neglected, we have created communication via radio waves.