Pitroid offers a complete range of products to combat undesirable pests. The brand has a long history, original formulas, and today it meets all EU standards. More attractive packaging was needed to make the brand more visible on the shelves.
From the point of view of the consumer, everyone would be happy to protect themselves from impossible pests such as mosquitoes, cockroaches, ants and others. The keyword “protection” was also the key idea behind the rebranding. The Pitroid logo is a shield drawn through a carefully selected colour palette that segments products according to use and function. Now Pitroid forms a strong brand block on the shelves in stores, and stands out from competing brands, which was one of the design goals.