POBA For All Time

Podravska banka, known as POBA, is the oldest bank in Croatia, founded back in 1872.

It has deep roots, yet is very open to new trends, vibrant, orange, and digital. For POBA, both tradition and embracing new technologies are important… and this guided the communication for its 150th anniversary. The idea is based on merging the old – traditional with the new – modern.

We present different characters in clothing from past times, but at the same time, they have today’s gadgets like drones, VR glasses, electric scooters, smartwatches, etc. The models are playful, optimistic young and older people from past eras, but they have the energy and movements of today’s time. A combination of old – new, traditional yet digital. Podravska banka – For all time.