Branding Podravska banka
Debit cards are maybe the closest contact a bank has with its customers on daily basis. We have cards in our wallets, pockets, hands, actually we carry them all the time with us, and now more then ever, we use them all the time. In shops, restaurants, kiosks, web shops, there is no place where we can’t use the cards anymore. So POBA decided to surprise its customers with a new card designs and we gladly accepted this project.
A sophisticated approach with carefully selected combination of colours on the front side of the card communicates only what is needed, thus putting branding of the bank in the first plan. The design combines simplicity of expression with the use of colour with pearl effect, contrasting matt and glossy lamination and orange edge of the card as the finishing touch.