Campaign Podravska banka
In order to provide its clients only the best service, Podravska banka has designed five different types of packages for current accounts so their clients can choose the right package according to their needs.
Creative task was to come up with names for the packages and to present them to the users through an interesting campaign. Package names are designed to be short – just three letters, memorable, easy to brand and of course targeted to the group they represent. Each name is associated with the corresponding symbol and colour code, which perfectly corresponds to Poba’s orange colour with its intensity and together they form an interesting structure that creates modern graphic forms. At the same time, each poster portrays an individual target group with an illustration which gives it additional recognition.
Here’s just one more question – What package are you?